Music brand XITE launches 4K music video experience in Canada

Today, Dutch music company XITE launched a 4K music video experience in Canada. XITE 4K broadcasts the best music videos in Ultra HD and will be available through Rogers Communications, one of Canada's leading providers of cable television.

4K, also known as Ultra HD, TV content has been available in Canada since 2016. Until now, content has been limited to live sports and on-demand services. However, as of today XITE’s music video experience is available to Rogers customers with a 4K subscription and NextBox™ 4K set-top box through channel 987.

I am very proud that a leading provider like Rogers has chosen XITE. It confirms the uniqueness of our product and the importance of music videos.

Derk Nijssen, CEO and Founder of XITE 
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 The launch in Canada is a great first step for XITE in North America. I am very happy with this partnership and with all of our new Canadian viewers.

Cees Honig, CEO of XITE U.S.A.

XITE Networks is a music television company founded in the Netherlands. XITE’s music television channel launched in 2008 and is distributed to 15+ million households in the Netherlands, Belgium, Germany, Qatar, and now in Canada.


In 2015, XITE massively changed the way to watch music videos with a world’s first: Personalized Music Television. This service allows viewers to like and skip through music videos, search XITE’s vast catalog, play a channel curated by a team of music experts or design their own channel based on genre, era, visual style and mood. All of which provides a contemporary, tailored experience based on the viewer’s individual taste in music videos.

The presskit can be downloaded here.

For more information and/or interview possibilities, please contact: 

  • Medium square moa

    Moa Afzal

    PR & Communications Manager
    T: +31 20 715 52 07

About XITE

XITE aims to offer the best music video experience in the world. Founded in the Netherlands, XITE now reaches 100 million households across Europe and North America through linear networks, interactive TV apps, and on-demand streaming services. The company revolutionized the way audiences experience music videos by allowing viewers to search, like, and skip through its entire catalogue, enjoy channels curated by its team of music experts and create their own channel based on a genre, decade style and mood using its unique Mixer feature. XITE has a full music video catalog through agreements with all major and top independent music labels and distributors.