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International Music Video Service Offering Full Catalog of Top Artists Across All Major Labels

Now Available on the TV via X1

X1 Customers Are the First in the U.S. to Enjoy Access to XITE’s New Streaming Experience Including Nearly 100 Curated Stations and Interactive Features

AMSTERDAM and BROOKLYN — December 13, 2018 — International music video service XITE today announced it is available on Comcast’s Xfinity X1. Customers can now stream over the Internet directly to their TVs via X1 XITE’s full catalog of music videos from today’s most popular artists across all major and top independent labels. X1 customers can also tune in to nearly 100-curated channels – one of several new features on XITE as part of its U.S. launch – and create their own stations drawing from different genres, eras, and visual styles through XITE’s signature Mixer feature.

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Starting today, customers can easily launch the free XITE app directly on X1 and search and access the entire XITE library by saying the word “XITE” (or “Excite”) into the X1 Voice Remote or find it in the X1 apps section. Once in the app, customers can explore XITE’s expansive library featuring today’s most popular and trending music videos from artists such as Ariana Grande to Cardi B to Drake and more. They can also utilize XITE’s interactive features to select or create their own stations, favorite a music video or skip to the next one.

“XITE is built on the belief that we see music, and that music fans want a personalized way to experience the stunning visual art that brings their favorite songs to life” said Derk Nijssen, CEO & Founder of XITE. “We’re excited to launch this all-new experience on Xfinity X1 and give U.S. fans the best possible way to enjoy music videos.”

With IFPI’s 2018 Music Consumer Insight Report finding that video accounts for 52% of all time spent streaming music on demand, XITE has plans to continue its expansion in the U.S.; the company announced that Shelly Powell, former Senior Vice President of Strategy and Business Development at Viacom, has joined XITE as General Manager overseeing U.S. business strategy and operations. Additionally, Athena Koumis, who most recently served as an editor at Spotify where she developed its popular Fresh Finds feature, has been named XITE’s Head of Music Culture and Curation in North America.

Founded in 2008, XITE’s mission is to offer the best music video experience in the world. It currently reaches more than 16 million households across Europe, Canada, and the Middle East. In addition to its new streaming service in the U.S., the company offers linear and 4K music channels and an interactive service via set-top boxes across its European footprint. All major music labels and many independents — including Universal Music, Warner Music, Sony Music, Beggars, EMPIRE, PIAS, Armada, and Spinnin' Records — license their complete music catalogues to XITE, giving the company access to virtually every available music video.

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XITE aims to offer the best music video experience in the world. Founded in the Netherlands, XITE now reaches consumers across Europe, North America, and the Middle East through linear networks, interactive TV, and on-demand streaming services. The company revolutionized the way audiences experience music videos by allowing viewers to search, like, and skip through its vast catalog; enjoy channels curated by its team of music experts; and create personalized channels based on genre, era and visual style using its unique Mixer feature. XITE has access to virtually every available music video through agreements with all major and top independent music labels.


For questions, interview requests and/or more information, please contact:


Moa Afzal

PR & Communications Manager

E: moa@xite.com

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About XITE

We know the best way to enjoy your favorite music is through video. That’s why we just love music videos. Everything we do is focused on providing the consumer with (personalized) music videos.

Since 2008, XITE has been broadcasting linear television and offering its VOD services on several platforms. Now, XITE provides 15 million households in the Netherlands, Belgium, Germany and Qatar 24/7 with the most popular music videos.

In 2015 we massively changed the way to watch music videos with a world’s first: Personalized Music Television. This music video service allows you to like and skip through all videos and create the perfect personal music video channel. Personalized Music Television is live in the Netherlands, Germany and Qatar and is expanding globally.

On top of that, XITE has a full in-house production team. The studio creates content such as documentaries, music videos and YouTube formats for XITE, for our partners and external clients.

See www.xite.com for more information.