Music Video Platform XITE Partners with Beachfront to Enable Revenue Automation Across Set-top Box Assets
Beachfront’s IPv6-enabled Platform Empowers XITE to Execute Modern Ad Delivery, Tracking and Monetization For Its Set-Top-Box App Inventory
NEW YORK -- November 21, 2019 -- Today, interactive music video platform XITE -- the leader in music video search, discovery and consumption across platforms -- announced it has partnered with video ad management platform Beachfront to manage, deliver and track XITE’s IPv6-enabled set-top-box video inventory. XITE is betting on Beachfront to improve monetization both now and well into the future, as this first-of-its-kind solution solves a complex, universal challenge with IP addresses.
“In today’s digital media world, you need innovative partners who can solve complex challenges quickly and efficiently, and Beachfront has become a tech and monetization problem-solving lab for us,” said XITE co-CEO Cees Honig. “Beachfront is addressing a major issue for XITE, allowing us to unlock and monetize inventory that was previously under-performing due to broken IPv4-based targeting.”
Advertisers and media buyers have long relied on IPv4 addresses as an identifier for targeting and measurement, but with more IPv6-enabled devices coming online, it’s become more challenging to serve ad campaigns. Beachfront’s IPv6-enablement technology surfaces tracking from IPv6 devices to IPv4 environments, which effectively enables more reliable ad delivery and tracking against both types of IP addresses for media buying and selling partners.
“It’s amazing to work with Cees Honig and a media company that truly ‘gets it’ -- and to have their trust that we aren’t just cobbling together some basic monetization solution,” said Ben Abbatiello, VP of advanced TV at Beachfront, who recently joined the company from SpotX. “Our product team is helping to ease the transition from IPv4-based addresses to IPv6-based identifiers to enable the seamless buying and selling of media across all devices. And in doing so, we’re ensuring XITE is monetizing against its entire total addressable market.”
The XITE solution builds upon a first-to-market offering Beachfront delivered earlier this year when it launched the industry’s only real-time technology solution to plug set-top-box TV inventory into the programmatic demand-side, intermingling traditional TV with digital inventory and making it real-time biddable.
Beachfront is a video ad management platform for media and advertisers. At the convergence of digital video and traditional TV, Beachfront is the trusted source for transparent buying and selling of premium video inventory, and the only real-time solution for set-top-box VOD and OTT. The world’s largest media owners partner with Beachfront to build custom video advertising solutions so they can optimize yield and drive revenue across all screens. Similarly, global agencies and brands work with Beachfront to deploy premium video campaigns to maximize ROI. Learn more at www.beachfront.com.
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About XITE Networks
With over 14 years of experience in TV, tech development, music licensing, content production and music curation, XITE is dedicated to building the best music video experience in the world. We want to share our passion for music videos with the world and invite people to experience music beyond listening: to see music.
With more than 200 channels curated by music experts in a diverse range of genres, moods, themes and trends, with a focus on discovery, seasonality and cultural relevance, we aim to be the 'source of truth' for what's happening in music videos and be the music video guides customer's trust. XITE is for everyone who loves music videos.
Our product is available on more than 100 million connected televisions, set-top boxes and OTT devices in North-America and Europe.