XITE IS ENDING THE YEAR ON A HIGH NOTE WITH AMAZON
BECOMES LARGEST MUSIC VIDEO PROVIDER ON NORTH AMERICAN FAST TV WITH LAUNCH ON AMAZON FREEVEE; POWERS MUSIC VIDEOS ON AMAZON FIRE TV
AMSTERDAM — Dec 19, 2022 Global music video platform XITE, already in 100 million households worldwide, is ending the year on a high note with Amazon. Starting today, XITE and Fire TV will give customers free access to a vast catalog of tens of thousands of premium music videos, and on December 6th, XITE began the rollout of 21 linear music video channels on Amazon Freevee, the free streaming service.
XITE’s deals with major and independent record labels allow Amazon consumers access to the ultimate music video experience whether based on genre, decade, or mood. XITE’s genre offerings on both Freevee and Fire TV span Hip-Hop, R&B, Country, Rock, Alt/Indie, and Latino, while the decades-based channels encompass specific time frames. The XITE channels also present consumers with music videos for every mood. Whether the viewer wants to get the party started, chill out, go back in time, bask in the glow of love, enjoy iconic artists, or celebrate the current season or holiday, XITE has it all covered on both Amazon services.
Amazon Music Videos, powered by XITE, showcases artists on the Billboard Hot 100, from Taylor Swift to Lizzo, Drake to Luke Combs, Karol G, and beyond, including back catalogs of genre-spanning artists. New videos are added daily, and Fire TV customers can easily find personalized recommendations based on their likes and viewing history, create their own mixes, or choose from more than 200 expert-selected playlists, such as Top Holiday Hits, Best of 2022 Recap, Siempre Latino, and Country Today. The free service also includes unlimited music video skips and a search feature allowing customers to look for artists and tracks and play a continuous stream of similar music videos.
The XITE offering on Freevee provides consumers with a completely lean-back experience. The unprecedented 21 unique channels, making XITE the biggest provider of music videos on FAST, offer 24 hours of genre-specific programming, allowing Freevee viewers to enjoy music video content from their expansive music categories. The highly-curated linear experience utilizes data from XITE’s interactive TV app, ensuring consumers enjoy the most engaging and relevant selection. No two days on the channels are ever the same.
Cees Honig, Co-CEO of XITE, commented, “When we launched XITE in the US via our interactive TV app, our goal was to bring music videos to the biggest screen in the house. Since then, FAST channel consumption in the living room has continued to grow at a remarkable rate. We’re proud to partner with FAST and streaming giants, Freevee and Fire TV, who recognize our ability to provide their viewers with the ultimate music video experience on both linear and streaming. The combination of our music curation expertise and ever-evolving technology allows music fans unprecedented access to visual expressions of their favorite songs, across platforms.”
XITE is a global music video platform with linear and app distribution via numerous partners. It is currently available on Samsung Smart TVs, Comcast Xfinity, Fire TV, Roku, Sky Q, Apple TV, Cox, Rogers, Shaw, Ziggo and KPN.
Fire TV reimagines the largest screen in your home by combining the best of Fire TV and the power of Alexa to help you discover new content and manage your smart home. Fire TV customers in the US have access to more than 1 million TV episodes and movies. This includes popular ad-supported TV shows and movies for free (no subscription required) from Amazon Freevee, Pluto TV, Tubi, YouTube, PBS, and more. Fire TV has sold more than 150 million devices across the world.
Amazon Freevee, formerly known as IMDb TV, is a streaming video service with thousands of premium movies and TV shows available anytime, for free.
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About XITE Networks
With over 14 years of experience in TV, tech development, music licensing, content production and music curation, XITE is dedicated to building the best music video experience in the world. We want to share our passion for music videos with the world and invite people to experience music beyond listening: to see music.
With more than 200 channels curated by music experts in a diverse range of genres, moods, themes and trends, with a focus on discovery, seasonality and cultural relevance, we aim to be the 'source of truth' for what's happening in music videos and be the music video guides customer's trust. XITE is for everyone who loves music videos.
Our product is available on more than 100 million connected televisions, set-top boxes and OTT devices in North-America and Europe.