Discover and play all the music videos you love in one place with XITE on Sky Q

Sky Q is bringing the best music apps together on your TV with the launch of the new XITE app, an interactive music video platform where you can like and skip videos, discover new music and rediscover classics, watch themed playlists curated by a team of music experts or select a genre, decade and style to create your own music video channel. 

Liz Wynn, Director of Sky TV said: “This is brilliant news for customers, Sky Q brings together all the music you love, all in one place, with the new XITE app right next to Spotify and You Tube on the big screen.”

XITE’s Chief Product Officer Niels Daalhuizen said: “We’re thrilled to launch XITE on Sky Q. Sky is Europe’s leading direct-to-consumer media and entertainment company and their focus on content and innovation is a perfect fit with XITE and our product. We’re looking forward to offering the best music video experience on the number one TV platform in the United Kingdom and Ireland.”

XITE features a full catalogue of music videos from artists across all major and top independent labels, from today’s most popular and trending artists including Stormzy, Dua Lipa and Ed Sheeran, to upcoming artists like SG Lewis, Joy Crookes and Maisie Peters. XITE also features nearly 100 distinct and constantly refreshed channels focusing on a range of genres, decades, moods, themes and seasonal events. Earlier this year, XITE launched on Roku, Amazon Fire TV and Apple TV in the United States and on Samsung and Amazon Fire TV in the United Kingdom. XITE is also available in the Netherlands, Belgium, and Germany. 

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About XITE

XITE aims to offer the best music video experience in the world. Founded in the Netherlands, XITE now reaches 100 million households across Europe and North America through linear networks, interactive TV apps, and on-demand streaming services. The company revolutionized the way audiences experience music videos by allowing viewers to search, like, and skip through its entire catalogue, enjoy channels curated by its team of music experts and create their own channel based on a genre, decade style and mood using its unique Mixer feature. XITE has a full music video catalog through agreements with all major and top independent music labels and distributors.