The music video service enters into a partnership with Pluto TV, launching three channels on the streaming service giant

AMSTERDAM— February 16, 2023 — Today, global music video platform XITE announced that it will launch three linear music video channels on streaming leader, Pluto TV. The channels will focus on rock, country and gospel.


XITE Rock features everything from the iconic Rock and Metal classics, to today’s boundary redefining future legends and the Alternative scene. The XITE Classic Country channel offers the best and most memorable Country music video classics from the last five decades – a mix of Country Pop, Country Rock and Alt. Country, and including live & acoustic sessions. And XITE Gospel allows viewers to experience the empowering sights and sounds of the best in contemporary Gospel music videos and live performance over the last 30 years, plus some of the most loved classics as well as Pop and R&B artists that occasionally dive into this genre. All channels boast 24-hours of genre-specific programming, providing Pluto TV viewers with music video content that explores various facets of these music categories.


Cees Honig, Co-CEO of XITE, commented, “XITE continues to be an advocate for music videos to occupy the biggest screen in the house. Our interactive app enables viewers to control and personalize their music video experience. In comparison, our partnership with Pluto TV provides consumers with tailored linear channels that let them consume music videos as they do all other content on the platform, by simply leaning back and enjoying the musical journey.”

“The three new XITE channels on Pluto TV are the perfect addition to our Music category,” states Amy Kuessner, Senior Vice President of Content Strategy & Global Partnerships, Paramount Streaming. “As a leader in free streaming, Pluto TV brings its audiences a wide array of channels, from movies to television series to premium music content, and the added variety of these XITE channels exemplifies our overall message that there is something for everyone on Pluto TV.”

Pluto TV is a leading free streaming television service that serves up free live, linear channels and on-demand content.  Pluto TV is available anywhere you stream-- mobile, desktop and CTV devices including Roku, Amazon Fire TV, and more. XITE is a global music video platform with linear and app distribution via numerous partners. 

About Pluto TV

Pluto TV, a Paramount Company, is the leading free streaming television service delivering hundreds of live linear channels and thousands of titles on-demand to a global audience of 72 million monthly active users. The Emmy ® award-winning service curates a diverse lineup of channels, in partnership with over 400 international media companies, offering a wide array of genres, languages and categories featuring movies, television series, sports, news, lifestyle, kids and much more. Pluto TV can be easily accessed and streamed across mobile, web and connected TV devices. Headquartered in Los Angeles, Pluto TV’s growing international footprint extends across three continents and over 30 countries and territories.

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About XITE Networks

With over 14 years of experience in TV, tech development, music licensing, content production and music curation, XITE is dedicated to building the best music video experience in the world. We want to share our passion for music videos with the world and invite people to experience music beyond listening: to see music.

With more than 200 channels curated by music experts in a diverse range of genres, moods, themes and trends, with a focus on discovery, seasonality and cultural relevance, we aim to be the 'source of truth' for what's happening in music videos and be the music video guides customer's trust. XITE is for everyone who loves music videos.

Our product is available on more than 100 million connected televisions, set-top boxes and OTT devices in North-America and Europe.